Part of a multicolored area rug with a red felt backing, partially rolled up on a wood and tile floor in a neutral-colored room.
Close-up of rolled multi-colored speckled fabric with pink, beige, and black threads.

Crisp Dawn Awakens

DESIGNED FOR MOOOI CARPETS | DESIGN YEAR 2025 | CARPET COLLECTION

The design process is driven by a deep connection to the natural world, seeking to create art that resonates with both humanity and the environment. With a mindful and empathic approach, their designs reflect Earth’s authenticity through soft, earthy hues, evoking tranquillity and grounding, fostering a profound connection with nature. The research approaches the sensation of waking up on the crisp of dawn, in between silence and the first moments of the sun, how the sun reflects on pure linen mesh in different shades.

Moooi logo in black text on a white background.
Black and white logo with text reading "Milano Design Week" in a modern font.
Cream-colored curtains hanging in front of a window, with several pillows on a patterned area rug on the floor.
A beige upholstered chair sits on a multicolored textured rug in front of white curtains, with an open magazine and two closed books on the floor.
MORE INFO
  • A rolled-up rug with a patterned, multicolored surface and a red backing, placed on a white background.

    Crisp Dawn Awakens

  • Close-up of a textured, patterned fabric with a mix of brown, beige, and gray colors.

    Crisp Dawn Awakens dark

  • Abstract textured square artwork with beige, gold, silver, and gray tones and various dotted and striped pattern areas.

    Crisp Dawn Awakens BRIGHT

  • Abstract textured pattern with neutral tones of beige, gray, and cream.

    The Northgrid Project LIGHT